Price:2028 rub.Buy

William Duggan. Creative Strategy: A Guide for Innovation (Columbia Business School Publishing)

Publisher:
Year:2012
Pages:176
ISBN:0231160526

William Duggan's 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches with what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step-by-step guide to help you and your company put that same method to work for your own innovations. Duggan's book solves the most important problem of how innovation actually happens. Other methods of creativity, strategy, and innovation explain how to research and analyze a situation, but they don't tell you how to take the next step: a creative idea for what to do. Or they rely on the magic of "brainstorming" -- you toss out ideas off the top of your head. Instead, Duggan shows how creative strategy follows ...

Price:5475 rub.Buy

Peter Lorange. Thought Leadership Meets Business: How business schools can become more successful

Publisher:
Year:2008
Pages:260
ISBN:052189722X

Drawing on the experience and wisdom gained by IMD President Peter Lorange over a distinguished career, Thought Leadership Meets Business offers significant new insights into the factors that have led to the delivery of high-quality executive education at the International Institute for Management Development (IMD).

Price:1109.4 rub.Buy

Jon R. Katzenbach, Ballantine Bookst Harvard Business School Pr, Edited, an Introduction by Jon R. Katzenbach. The Work of Teams

Publisher:
Year:
Pages:
ISBN:0875848680

Managers are seizing on teamwork as an easy solution for meeting aggressive goals, only to meet with frustration when their teams prove difficult to predict and control. In The Work of Teams, bestselling author and team expert Jon Katzenbach gathers together articles from the Harvard Business Review that address the challenges and rewards that await every successful team. This thoughtful collection examines the conditions that encourage--or inhibit--the work of teams, and offers guidance for overcoming the problems that can derail even the best work groups.

Price:515.1 rub.Buy

Phil Carpenter, Carol Carpenter. Marketing Yourself to the Top Business Schools

Publisher:Wiley
Year:1995
Pages:224
ISBN:0471118176

Expert advice helps you get into the business school of your choiceEarning an MBA from a leading business school can be an important career boost. But first you have to get accepted. This straight-talking guide is dedicated to helping you conquer the business school admission process. Here, Phil and Carol Carpenter show you, step-by-step, how to confidently develop your own winning marketing campaign, including: Tips on matching your strengths and interests with those of your target schools Candid interviews with admissions directors and alumni Advice on writing focused, persuasive essays Twenty actual applicant essays on frequently asked topics —with frank evaluations of why these essays worked Ratings of the top programs from U.S. News & World Report "This easy-to-read guide demystifies ...